Outreach Toolkit
Spread the word about your meaningful work and IR-4's impacts.
Brand + Logo
If you’re creating documents that you’d like to align with the IR-4 brand, review our Visual Strategy, along with the accompanying tutorial document (which shows how to add our font and use our brand colors).
Download the primary IR-4 logo here. If you need a different file format, contact Hannah Ross (hross2@ncsu.edu).
Regional Logos
If you need a different file format or logo version, contact Hannah Ross; there are solid color and vertically stacked versions available.
Print Materials
Use the latest national, regional and program one-pagers at meetings and events to spread the word about IR-4’s work. Contact hross2@ncsu.edu for professional print-ready files; the versions linked here are designed for in-house printing. Each link will download the file to your computer:
- National One-Pager
- Environmental Horticulture One-Pager
- IR-4’s Impacts on U.S. Agriculture
- North Central Region One-Pager
- Northeast Region One-Pager
- Southern Region One-Pager
- Western Region One-Pager
Messaging
When representing or spreading the word about IR-4, please keep our mission at the core of your message. Here is some language to get you started:
Tagline
Pest Management Solutions for Specialty Crops and Specialty Uses
Mission Statement
The mission of the IR-4 Project is to facilitate regulatory approval of sustainable pest management technology for specialty crops and specialty uses to promote public well-being.
About IR-4 Blurb
The mission of the IR-4 Project is to facilitate regulatory approval of sustainable pest management technologies for specialty crops and specialty uses to promote public well-being. Working directly with stakeholders across the country, IR-4 conducts research and develops data necessary for the registration of safe, effective pest management tools to meet the needs of growers. To learn more, visit our website: ir4project.org.
Talking Points
- For over 60 years, IR-4 has been a vital ally to the specialty crop community by increasing pest management options, supporting healthy harvests, and generating economic growth.
- When specialty crops thrive, so does the economy. According to a 2022 report by Michigan State University’s Center for Economic Analysis, the IR-4 Project contributes an estimated $8.97 billion to the annual GDP. The study also found that seven jobs today can be attributed to every $1,000 of public investment in IR-4.
- Specialty crops are essential components of a healthy diet and a thriving landscape. When we protect these crops, we reduce food waste, support a nutritious and accessible food supply, and support farmer livelihoods.
- Since its founding in 1963, IR-4 has facilitated the registration of over 23,000 pest management products for use on food crops, along with many more for environmental horticulture crops.
- Guided by the needs of growers, IR-4 researches sustainable pest management solutions and facilitates the registration of new tools for use on fruits, vegetables, nuts, herbs, spices, ornamentals, and more.
- Putting growers’ needs first, IR-4 assesses tools of all kinds—including reduced-risk chemical and bio-based pesticides, as well as emerging technologies. In addition to working with the U.S. Environmental Protection Agency to secure product and use registrations in the US, IR-4 helps harmonize international pesticide regulations, removing barriers to agricultural trade.
For more talking points, contact Hannah Ross!
Funding Statement
When including IR-4-sponsored research in manuscripts or other print/digital media, please include the following statement:
This work is supported by project award nos. 2025-79111-45234 and 2022-79111-38469, from the U.S. Department of Agriculture’s National Institute of Food and Agriculture, with substantial cooperation and support from the State Agricultural Experiment Stations, USDA-ARS and USDA-FAS. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy. In accordance with Federal Law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age or disability.
Digital Assets
The following graphics are available to download and share to social media. Remember to tag us and use #IR4Project! These graphics also work well on web pages and newsletters.
Presentations
Giving a talk about your work with IR-4, or the organization as a whole? These slide decks are here to help.
Branded, Blank Presentation Template
If you’re building a slide deck from scratch, use this branded template with pre-loaded colors, logo and fonts.
About IR-4 Slide Deck
The “About IR-4” slide deck is ready to go with up-to-date content if your talk is intended to be a program overview. This presentation is updated at least once per year, so please re-download from this page each time you use the deck to ensure you have the most up-to-date version. If you have your own slides to add to the presentation, work with the Google Slides version (you may download this version to PowerPoint). If using the deck as-is, download the PDF version. Contact hross2@ ncsu.edu for help if you need it.
Promotional Videos
These promotional videos are a great way to spread the word about IR-4’s work, without having to do all the talking yourself! Please join us in sharing these videos when introducing a group to IR-4’s work, or promoting IR-4 on social media. These YouTube links may also be added to regional or partner institution websites.
Virtual Meeting Backgrounds
Want to look official in all your virtual meetings? Add a branded IR-4 background from the options below to your meeting app’s visual settings.
